ROLE: Art Direction \\ Design Lead

CHALLENGE: Finlandia Vodka repositioned their brand with the tagline “To the Life Less Ordinary.” We were charged with concepting and creating all digital communications and tactics for the global toolkit as an extension of the offline work.

SOLUTION: Develop an application that would make the vast library of Finlandia’s “less ordinary” recipes readily available to their consumers to inspire purchase and consumption. Users could easily filter search results based on what they have on hand: Finlandia flavors, mixers, or serving glasses. They could also send these recipes to friends along with a visual toast to celebrate the occasion of their choosing.