ROLE: Content Development \\ Art Direction \\ Design Lead

CHALLENGE: Deliver a historic social experience to one of the most loyal fan bases in TV history by live-tweeting the entire marathon in an effort to promote FXX as the new destination for all things Simpsons.

SOLUTION: Create a social epicenter of marathon-specific content geared towards superfans. Throughout the 12 day marathon, Twitter and Facebook acted as lively hubs for fan interaction as well as engagement with writers, show creators and celebrity guest stars.

RESULTS:

• 0 to 60,000 followers in three weeks

• 3x higher than expected ratings

• Honored by Guinness Book of World Records for longest uninterrupted consecutive broadcast of a T.V. series

• FXX jumped 46 places in network ratings in the 18-49 age group (from 49th to 3rd)

• 650% of viewership raised in 18-49 age group

• 500% of viewership raised in primetime episodes from previous average