Modern Family aka MOFY Nation

ROLE: Content Development \\ Art Direction \\ Design Lead

CHALLENGE: Drive viewers to the most expensive syndication buy in TV history and broaden the network’s reputation into the comedy genre.

SOLUTION: Create a fan community of proud “MOFYs” and galvanize this identity through great content, lively community management, contests and more.

RESULTS:

• In two months we grew the MOFYNation Facebook community from 0 to 70,000
• 5,500,000+ Earned social media impressions in 24 hours for #mofygiving
• Reached an audience of 28,000,000+ through #MOFY Day social media
• 5,100% Increased Twitter mentions through social outreach on #mofygiving
• 50% Hashtag volume on special Friday themed-TGIMF marathons outpace average nights

 

Playing House

ROLE: Content Development \\ Art Direction \\ Design Lead

CHALLENGE: Introduce Playing House as a must-see new comedy on a network known for drama series.

SOLUTION: Establish co-stars as a premiere comedic duo worthy of recognition via content and events that embraced their brand of off-beat humor and attracted a new audience to the network.

RESULTS:

• Twitter mentions volume increased over 625% in 24 hours during the The ‘Tweet-a-Lanche” Premiere event
• Photo contests #BabyJammers & #BestFriendsDay resulted in over 500+ photo submissions (without paid media support
• Social Activity Stays Strong Without Paid Media Support–@PlayingHouseUSA handle was mentioned 1,347 times representing an increase of over 412% in 24 hours

National TV Spot Concepted