ROLE:
Content Development \\ Art Direction \\ Design Lead

CHALLENGE:
Social media promotion of Parks And Recreation in syndication.

SOLUTION:
Leverage the show's cult following and curated "Pawnee People" presences on both Tumblr and Twitter. A distinct look and feel was created to not only capture the comedic style of the show, but to provide a unique identity for the network and fan community. Custom merchandise was also created for Twitter giveaways to reward viewers for their fandom.