ROLE: Concept Development \\ Art Direction \\ Design Lead

CHALLENGE: Help redefine the network by launching its first original program.

SOLUTION: Create a devoted group of fans, dubbed "Heathens," and get them to fully embrace the show before they even see it.

RESULTS:

• 3.4 million viewers for the premiere (the highest ratings for the network in a decade
• 35% of Twitter audience actively tweeting on premiere night
• 5.1 million Facebook engagements in 5 months
• 6.4 million video views (after 3 episodes
• Series renewed for a second season